Strategic Marketing Manager

A dynamic Automotive Company with a variety of brands is seeking to recruit a Strategic Marketing Manager. The Strategic Marketing Manager will formulate and implement innovative marketing strategy to increase the visibility of the Company’s brands, in order to grow the market share in Parts, Sales and Service. Additionally, the successful candidate will coordinate the marketing activities to enhance efficiency and effectiveness in the delivery of service by the department. The ideal candidate Must have over 8 years working experience in a relevant field from a reputable organization and have experience in developing and implementing business development strategy.

Key Responsibilities:

Coordinate the development and implementation of marketing strategies for the Company’s brand in line with the overall strategic objectives of the company.
Coordinate the marketing budget for all brands to ensure the allocation of sufficient funds for successful implementation of the marketing strategy.
Monitor and control the utilization of the marketing budget in order to support efficiency in the management of costs.
Develop and implement marketing policies and procedures to ensure adherence to company’s guidelines and quality standards.
Coordinate the development of marketing plans for the brands to ensure the successful implementation of the marketing strategies for all the brands .
Initiate and nurture relationships with the Company’s stakeholders to ensure to support the growth of the Company.
Coordinate marketing campaigns with sales activities to create synergies between marketing and sales.
Coordinate channel marketing strategies and activities to enhance the awareness of the brands for increased sales.
Coordinate the development and implementation of the social media strategies for all the brands to create an online presence of the brands.
Monitor customer engagement in the social media platforms for all the brands to enhance the customer experience.
Coordinate the update and marketing of the brands website to enhance visibility and traffic in support of e- commerce and brand awareness.
Coordinate brand surveys as well as market intelligence and feedback to ensure timely availability of information critical for the development of respective brand strategies.
Review and submit reports on the implementation of the marketing strategies and work plans to ensure performance of the department is monitored in a timely manner.
Oversee preparation for and roll out of new product launches to meet set targets.

Qualifications:

Bachelors’ Degree in a Business-related field from a recognized institution.
Post Graduate Diploma in Marketing.
Must have 8 years working experience in a relevant field from a reputable organization.
Must have experience in developing and implementing business development strategy.
Experience working in an Automotive Company is an added advantage.
Knowledge of relevant legislations related to the motor industry.
Must have sound knowledge of various marketing principles.
Excellent analytical skills.
Strong Information Technology (IT) skills and knowledge of emerging financial, management.
Strategic development and implementation.
In depth understanding of the importance of legal and regulatory frameworks.
Must have ability to use email campaigns, blogs, forums and social media experience to generate leads.
Understanding analytics and measuring return on investment (ROI).
Excellent knowledge in press release preparation, newsletters, emails and Internet marketing.