Monday, 4 December 2017

Cofek falls for this Photoshopped billboard and KOT are unforgiving

The Consumers Federation of Kenya (Cofek) has been slammed by Kenyans on Twitter after falling for a Photoshopped picture on a billboard that has been the subject of online debate.

The Photoshopped image shows Kenya’s infamous ‘eyewitness in chief’ superimposed on the billboard of a new look yoghurt from Brookside Dairy.

This is what Cofek seemed to have fallen for as it bashed Brookside for what it termed as “promotion of crime and social disorder by using a picture of the serial eyewitness.”

IS IT not promoting crime and social disorder when Brookside Dairy marketers celebrate the criminal serial eyewitness at every high profile scene of accident? The link with #milk would be far-fetched #RipoffKenya continues shortly http://pic.twitter.com/krgNp4C6Nh

— COFEK, Kenya (@ConsumersKenya) December 4, 2017

Kenyans on Twitter were unforgiving to Cofek for their obvious ignorance.

David Gachini said, “You don’t even know what you are talking about.”

While Kamunya Shephered commented “Hahahhaha!! Only a blind person can’t differentiate between real picture n Photoshop…..n i wonder what consumers you represent with all this fallacy.”

@evansKimosop quipped “This is a Photoshop NOT real bill board!” while Miss Njenga commented, “By now, you should have realized that the picture is fake and pulled it down. Surely who runs this account?”

Neo Classic said, “Get your facts right that’s Photoshop……….why do people feel the need to jump into non issues.”

This, however, did not deter Cofek which continued ranting and raving.

Either way, Photoshop or not, why would a serious brand make such gamble and jokes with such characters? Marketing food is a serious issue. Creativity has to be limited.

— COFEK, Kenya (@ConsumersKenya) December 4, 2017