Head of Marketing and Communication

Our client, land developers are seeking to recruit a Head of Marketing and Communication who will lead and manager all marketing and communications. The successful candidate Must have experience marketing Real Estate projects.

Key Responsibilities:

Build awareness through thought-out, staged communications and a deliver an annual marketing plan in conjunction with all relevant departments.
Identify groups of stakeholders and engage team members and agencies in Kenya to build awareness of, and trust and loyalty to, the brand. Manage the agencies accordingly.
Analyze existing PR environment and brand perception with target audiences, identify key risks to the brand from the PR & marketing perspective.
Coordinate all work and strategies with Heads of Sales to ensure clear targets for lead generation are upheld and the tracking of leads is maintained via the CRM system.
Manage owned digital platforms – generating relevant content and update as required.
Oversee advertising in all relevant channels and the creation of marketing materials. Supervise and guide appointed vendors on the brand vision and graphic design.
Manage, generate and deliver all content in a professional and concise manner aligned with the house style of the company.
Create regular direct marketing communication with relevant internal/external stakeholders including newsletters, press releases and opinion pieces.
Create awareness of the business through thought leadership programs, placement of opinion pieces, etc.
Ensure the company utilises available speaking opportunities within high-level third-party events.
Deliver consistent reporting on all marketing communication activity and monitor and adjust marketing plans on a monthly, quarterly and annual basis.
Develop and deliver a multi-product marketing budget to time and under budget.
Manage crises issues that may arise.

Qualifications:

Must have a relevant Bachelor Degree.
Master Degree would be an added advantage.
Must have 10 years’ experience in a senior marketing and communications role.
Must have experience marketing Real Estate projects
Must have demonstrable knowledge of Sales & Marketing content, collateral and programs designed to build targeted leads.
Demonstrable writing, design and team/agency management skills
Mature, pragmatic and flexible approach, strong commercial judgment.
Team builder and team player but comfortable working autonomously.
Exceptional written and verbal communication skills.