Head of Marketing

Our client, an innovative Group of companies that deal in Financial solutions, Gaming, Content and B2B is currently looking to recruit a Head of Marketing for their Gaming/Betting division. The ideal candidate Must have a Bachelor’s degree in Marketing, Business Management or related discipline, professional certification in Marketing and 10+ years relevant experience in marketing or product management, 5+ years in senior leadership. Master’s Degree in Marketing/Business Management or related is an advantage.

Key Responsibilities:

Develop strategic direction and plans for the company regarding all commercial functions.
Develop and lead the implementation of marketing budgets and monitor progress against key performance indicators.
Drive the innovation of new products and their development as well as enhancements of existing products.
Develop pricing strategies that maximize profits and market share whilst ensuring consider customer satisfaction.
Oversee the creative development of promotional materials, digital content, advertisements, and other marketing-related projects.
Oversee brand management and corporate identity to ensure growth and loyalty.
Oversee the overall customer experience to ensure consistent outstanding service and customer support.
Monitor, evaluate and report the effectiveness of all marketing communication against the key performance indicators.
Manage relationships with regulatory authorities in the industry and ensure company compliance.
Oversee the implementation of CSR initiatives and coordinate all public relations activities.
Perform any other responsibilities assigned within the role.

Qualifications:

A Bachelor’s degree in marketing, business management, or related field.
Master’s degree in business management or related discipline is an advantage.
Professional certification in Marketing.
10+ years’ experience in marketing/product management, 5 must be in senior leadership.
Experience in handling B2C sales – Able to be hands-on and strong executor.
Extensive experience of marketing in a fast-paced, consumer facing digital businesses.
Demonstrated experience developing a brand and sustainable acquisition of a customer database.
Good working knowledge in IT. Working knowledge of data science and analytics an added advantage.
Technical Aptitude – Ability to comprehend complex technical topics and specialized information.
Agility – Ability to deal with shifting priorities and issues inherent to a fast-growing company.
Natural leader of people with excellent managerial and motivational skills.
Demonstrable ability to make business decisions and formulate business strategy.
A strong passion for sports particularly football.