Januhairy challenge is here, and it’s for a good course

There’s a new challenge for women this January dubbed Januhairy, and it’s all for a good course.

Women are being encouraged to grow their body hair this month to discourage shaving while raising money for charity.

A British student has founded Januhairy to encourage women to keep their body hair and demystify beliefs that women who do not shave are unattractive.

BODY HAIR

Laura Jackson, 21, has created a page where women are signing up for the Januhairy challenge that started on New Year’s Day and will end on January 31.

The Exeter University drama student started the challenge after she grew her body hair for a performance and received distasteful comments.

“Though I felt liberated and more confident in myself, some people around me didn’t understand or agree with why I didn’t shave… I realised that there is still so much more for us to do to be able to accept one another fully and truly,” she told BBC.

CHARITY

Ms Jackson hopes to raise £1,000 for charity Body Gossip’s education programme, which teaches young people about body image.

The women who have signed up for Januhairy say they want to experience the freedom of not having to shave or wax just to pass a message that a woman does not need to get rid of her body hair to feel and look good.