Marketing Manager (Financial Service)

A dynamic Fintech Company providing credit services to SME’s is currently seeking to recruit a Marketing Manager will formulate and implement an innovative marketing strategy to increase the visibility of the Company’s brands, in order to grow the market share. The ideal candidate Must have over 5 years of working experience in the Financial or Insurance Sectors and have experience in developing and implementing a business development strategy.

Key Responsibilities:

Coordinate the development and implementation of marketing strategies for the Company’s brands.
Coordinate the marketing budget for all brands to ensure the allocation of sufficient funds for successful implementation of the marketing strategy
Develop and implement marketing policies and procedures to ensure adherence to the company’s guidelines and quality standards
Coordinate the development of marketing plans for the brands to ensure the successful implementation of the marketing strategies for all the brands
Initiate and nurture relationships with the Company’s stakeholders to ensure to support the growth of the Company.
Coordinate marketing campaigns with sales activities to create synergies between marketing and sales
Coordinate channel marketing strategies and activities to enhance the awareness of the brands for increased sales
Coordinate the development and implementation of the social media strategies for all the brands to create an online presence of the brands.
Monitor customer engagement in the social media platforms for all the brands to enhance the customer experience.
Coordinate the update and marketing of the brand’s website to enhance visibility and traffic in support of e-commerce and brand awareness
Coordinate brand surveys as well as market intelligence and feedback to ensure timely availability of information critical for the development of respective brand strategies.
Review and submit reports on the implementation of the marketing strategies and work plans to ensure the performance of the department is monitored in a timely manner

Qualifications:

Bachelors’ Degree in a Business-related field from a recognized institution.
Must have 7 years working experience in the Financial or Insurance Sectors
Must have experience in developing and implementing a business development strategy
Must have sound knowledge of various marketing principles.
Excellent analytical skills
Strong Information Technology (IT) skills and knowledge of emerging financial, management
Strategic development and implementation
Must have the ability to use email campaigns, blogs, forums and social media experience to generate leads
Excellent knowledge in press release preparation, newsletters, emails and Internet marketing